30 October 2018, 16:00-17:00, room STRAUSS 2
Creative design is an important competitive factor for the European economy not only limited to the last stage of product development but also a key driver of innovation processes, developing the sector of creative industries. The early upstream collaboration of product designers, material scientists and engineers, is a critical step in having citizens’ choices included throughout the development of a product. Such creative approaches may also support the development of customised solutions for matching sustainability goals.
Please find below the speakers (in alphabetical order), who will contribute to this session (The speakers’ order might not correspond to the order within the sessions!):
Moderator: Hélène Chraye, European Commission, DG RTD
Rapporteur: Marcela Alzin